FOR decades the word 'denim' was simply another term for your trusty pair of jeans.
And while our dads might still think that jeans are something you wear to walk the dog in, we're much more clued up as the right denims can be super-chic.
The easy-to-wear material goes with absolutely everything, meaning you don't have to spend hours trying to play matchmaker with your wardrobe and, even better - it's not clingy like lycra so is uber-flattering.
Plus denim can be dyed like a million and one shades, so you'll find an assortment of blue washes on the shop rails right now as well as reds, pinks, greens and even yellows....
source: http://www.ok.co.uk/posts/view/24351/Top-10-reasons-to-love-denim